News Release Date: October 2, 2025
Simcoe Auto Mayors Taking Action to Protect Local Manufacturing and Workforce
NEW TECUMSETH, ON – Following the successful second meeting of the Simcoe Auto Mayors Association, municipal leaders reaffirmed their commitment to protecting Simcoe County’s auto manufacturing footprint and advocating for meaningful federal support.
Led by Mayor Richard Norcross of the Town of New Tecumseth, the Simcoe Auto Mayors Association continues to demonstrate that while Simcoe may be small, its collective voice can drive big change. The group’s earlier advocacy—including a joint letter to Ottawa—was instrumental in prompting a 60-day federal review of the Zero Emissions Vehicle (ZEV) mandate, announced by Prime Minister Mark Carney on September 5.
“We’ve already seen results from our unified efforts,” said Mayor Norcross. “But the impact of federal policy and international tariffs on our local economy remains significant. We must continue to take action—not just for our manufacturers, but for the livelihoods of thousands of Simcoe residents.”
The October 1 meeting featured updates from Honda of Canada Manufacturing and ZF Automotive of Midland, highlighting the challenges posed by the current ZEV mandate and trade environment. The Mayors emphasized the need for federal amendments that reflect the realities of Canadian production and consumer demand.
Looking ahead, the Simcoe Auto Mayors Association plans to advocate for fundamental amendments to the federal ZEV mandate. This includes proposing a reduction in sales targets to better align with market readiness and pushing for the inclusion of hybrid electric vehicles (HEVs) as eligible for compliance. These transitional technologies are seen as critical to balancing environmental goals with the practical realities of manufacturing and consumer demand.
The Association also intends to call on the federal government to address the economic strain caused by U.S. tariffs on Canadian-made vehicles. By seeking targeted relief, the Mayors aim to protect local manufacturers from further disruption and to secure long-term investment in Simcoe County’s auto sector. Preventing the relocation of production facilities and ensuring future growth will be central to these efforts.
Workforce stability will remain a top priority in the Association’s advocacy. Plans include promoting policies that safeguard skilled employment and strengthen local economic resilience. Recognizing the pivotal role that Mayors play in shaping industrial policy, the Simcoe Auto Mayors are committed to ensuring that Simcoe businesses, residents, and workforce remain at the heart of Canada’s auto strategy.
“This is about protecting our communities,” said Mayor Norcross. “We’re asking Ottawa to stand with us—to recognize the value of transitional technologies, to support hybrid innovation, and to keep manufacturing jobs right here in Simcoe.”
The Association will continue to engage with provincial and federal leaders, ensuring that Simcoe’s voice remains heard in national policy discussions.
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Media Contact:
Julia Jackson
Manager, Corporate Communications
Town of New Tecumseth
communications@newtecumseth.ca
newtecumseth.ca
